EDSL Privacy Policy

This Privacy Policy describes how EDSL (“we,” “us,” or “our”) collects, uses, and protects your personal data when you use our website, www.edsluk.com (the “Site”). By using the Site, you agree to the collection and use of information in accordance with this policy.
Important Information and Who We Are
EDSL is the Data Controller responsible for your personal data. We are based in the United Kingdom.
If you have any questions about this Privacy Policy or our data handling practices, please contact us at info@edsluk.com. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
2. The Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you. We do not collect any special categories of personal data (such as health or genetic data).
A. Data You Provide Directly
This is information you give us when you interact with our website, such as by filling out a form:
Identity Data: Your name and job title.
Contact Data: Your email address and phone number.
Company Data: Your company name.
Transaction Data: Details relating to the services you have requested a quote for or purchased from us.
Marketing Data: Your preferences in receiving marketing from us, typically collected through a newsletter sign-up.
 
B. Data Collected Automatically
As you interact with our Site, we automatically collect technical information about your equipment and browsing actions:
Technical Data: Internet Protocol (IP) address, browser type and version, operating system, and time zone setting.
Usage Data: Information about how you use our website, including pages visited, time spent on pages, and the path you take through the site. We collect this primarily through Google Analytics.
Third-Party Embeds: We utilise third-party embeds to display content like videos and social media shortcuts. These third parties (e.g., YouTube, LinkedIn) may collect data about you when you interact with their content.
Note on Cookies: We currently do not use cookies beyond those necessary for website functionality and the operation of Google Analytics and third-party embeds. If we start using other types of cookies (e.g., for targeted advertising), we will update this policy and implement an appropriate cookie consent mechanism.

3. How We Use Your Personal Data
We will only use your personal data when we have a lawful basis to do so under the GDPR.
We use your data for the following purposes:
To Respond to Your Enquiries: We use your Identity and Contact Data to respond to your questions submitted via contact forms. Legal Basis: Legitimate Interest (to grow our business and communicate with interested parties).
To Provide Services and Quotes: We use your Identity, Contact, and Transaction Data to process requests for quotes and fulfil the contract for any services you purchase. Legal Basis: Performance of a Contract (or steps prior to entering a contract).
To Send Marketing: If you have opted-in, we use your Contact and Marketing Data to send you our newsletter and promotional materials. Legal Basis: Consent.
To Improve Our Website: We use Technical and Usage Data (via Google Analytics) to analyse website performance and ensure our Site is running effectively and is relevant to our users. Legal Basis: Legitimate Interest (to keep our website updated and continually improving our user experience).
For Security and Legal Compliance: We use Technical Data to protect our systems from fraud and to comply with any legal obligations we may have. Legal Basis: Legal Obligation and Legitimate Interest (for network security).

4. Disclosures and Sharing of Your Personal Data
We do not sell or rent your personal information to any third parties.
We may share your data with third parties only to help us run our business and provide services to you. These may include:
  • Service providers who provide IT, system administration, and hosting services.
  • Professional advisers including lawyers, bankers, auditors, and insurers.
  • HMRC, regulators, and other authorities where we are legally required to do so.
Since EDSL operates exclusively from the UK, we do not transfer your personal data outside of the UK or the European Economic Area (EEA).

5. Data Security and Retention
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees, agents, and contractors who have a business need to know.
Data Retention
We will only keep your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

6. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include:
  • The Right to Access: To request a copy of the personal data we hold about you.
  • The Right to Rectification: To request that inaccurate data is corrected.
  • The Right to Erasure: To ask us to delete or remove your personal data (the ‘Right to be Forgotten’).
  • The Right to Object to Processing: To object to the processing of your personal data where we rely on a Legitimate Interest.
  • The Right to Withdraw Consent: To withdraw your consent at any time where we are relying on consent to process your personal data (e.g., for marketing).
To exercise any of the rights set out above, please contact us at info@edsluk.com.

7. Children
Our website is not intended for children, and we do not knowingly collect data relating to anyone under the age of 16.

8. Changes to This Privacy Policy
We may update this policy from time to time. The updated version will be indicated by an updated “Effective Date” at the top of this policy and will be effective immediately. We encourage you to review this policy frequently.